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The Magic Leap Con The Magic Leap Con

“Today, our world feels divided.” Rony Abovitz, CEO of the infamous mixed reality startup Magic Leap stood awkwardly on a circular stage, surrounded by hundreds of attendees of his company’s first developer conference, and first major public-facing event, eyeing a teleprompter, arms behind his back. “It feels broken,”…

ILMxLab's Next Augmented Reality Experiment Is...Porgs ILMxLab's Next Augmented Reality Experiment Is...Porgs

The Porgs have invaded Star Wars at the box office, they’ve invaded it in the world of merchandising, and now, they’re gunning for reality itself. Virtually speaking, of course.

Ominous New Art Exhibit Shows Coral Reefs Transformed by Trash

Corals are some of the most stunning organisms to have graced the planet, but they’re almost incredibly threatened. Now, an artist has re-created their bright colors and squiggly formations in a manner that’s ominously appropriate for the 21st century: with plastic garbage.

Report: Google and Imax's VR Camera Project Is Kaput Report: Google and Imax's VR Camera Project Is Kaput

A joint Google-Imax venture to build a line of virtual reality cameras that’s been in the works since 2016 has been axed, according to a report on Monday from Variety.

Amazon Imagines Future Employee Surveillance With Patent Application for AR Goggles Amazon Imagines Future Employee Surveillance With Patent Application for AR Goggles

Amazon was criticized earlier this year for a controversial patent application that detailed an “ultrasonic bracelet” that could be used to surveil workers. The company’s newly public application for augmented reality goggles made specifically for warehouse workers is far more alarming.

All the New AR Features Coming to iPhones This Fall All the New AR Features Coming to iPhones This Fall

Apple’s World Wide Developer conference kicked off on Monday and among the refinements that we’re seeing for iOS is increased support for augmented reality. A brand new ARKit is dropping and along with it some impressive apps and features could make mixed reality more than just a novelty.

Leap Motion's New AR Headset All But Guarantees Your Public Humiliation Leap Motion's New AR Headset All But Guarantees Your Public Humiliation

Leap Motion, the company behind the weird gesture-tracking controller for PC and VR, is showing off some pretty interesting tech in the form of an AR headset reference design. Whether or not you’ll be able to get your hands on the concept, which incorporates the company’s gesture control hardware, is another story.…

Snapchat’s Long-Awaited iPhone X Lenses Won’t Make Me Forget Rihanna’s Decree Snapchat’s Long-Awaited iPhone X Lenses Won’t Make Me Forget Rihanna’s Decree

iPhone X owners who still use Snapchat are in for a pleasant surprise today. The camera company, famously annihilated by Rihanna after it approved an ad mocking domestic violence victims, is finally releasing its previously announced lenses designed for the iPhone X. The feature was teased nearly seven months ago, so…

Magic Leap's Secrecy Obsession Is Reportedly Making Devs Say Screw It Magic Leap's Secrecy Obsession Is Reportedly Making Devs Say Screw It

At some point, Magic Leap is going to have to let people play around with its ultra-secret mixed reality device. Dev kits are now shipping to select partners, so it would seem that time is now. But the chosen few are required to take extra security precautions that make it unlikely you’ll bump into one of the headsets…

Augmented Reality Instruction Manuals Would Make Building Ikea Furniture Way Less Painful

Adam Pickard is a big fan of Ikea’s augmented reality app that lets you try out furniture in your home before buying it. But Pickard apparently thought a smartphone could be just as useful during the assembly process, so he mocked up a demo of an app that uses augmented reality to make building Swedish furniture…

The First Great iPhone App Grows Up The First Great iPhone App Grows Up

The very first iPhone apps were universally dull. And then Bloom came out. Brian Eno and Peter Chilvers built the app and released it just a few months after Apple opened the App Store in July 2008. It was immediately obvious that something special was happening. The app was interesting on an artistic level, one that…

This AR Street Fighter II Lets You Brawl in the Real World

Augmented reality experiences are oftentimes a dud, and the really mind-melting ones require hardware that costs a shit-ton of money. But Abhishek Singh seems to have figured out a way to make AR both accessible and really fucking cool. His latest project brings the classic arcade game Street Fighter II to life as a…

Bose Wants to Fundamentally Change How You Interact With Your World Bose Wants to Fundamentally Change How You Interact With Your World

There are no practical applications yet for AR—your mom isn’t using it to navigate a grocery store—but AR has become wildly popular in the tech community. Slap AR on a pitch and get some VC funding. Or, slap AR on the side of a product and bask in the AR buzz from tech publications. Bose, a company known for nice…

A Jurassic World Version of Pokémon Go Is Coming to Your Phone A Jurassic World Version of Pokémon Go Is Coming to Your Phone

After a few years of running around outside catching wild Pokémon, fans will soon have the opportunity to do the same with dinosaurs.

Artists Protest Elite Art World With Unauthorized AR Gallery at the MoMA Artists Protest Elite Art World With Unauthorized AR Gallery at the MoMA

At this point, augmented reality has mostly been too gimmicky or too good to be true. But a group of internet artists just gave the technology what might be its coolest use case yet: a tool to stick it to the man.

Watching That Girl From The Ring Crawl Out of a TV in AR Just Ruined My Day Watching That Girl From The Ring Crawl Out of a TV in AR Just Ruined My Day

Augmented reality promises to deliver us a future in which we can simply look through our screens to magically transform the world around us. It also has the potential to really fuck your day up.

Holy Crap an AR App I Actually Like Holy Crap an AR App I Actually Like

Kids today want more from social technology than seeing something new—they want a new way of seeing themselves. Snap and Instagram’s augmented reality lenses transform users into puppies, fairies, monsters, Wonder Woman, storied Jamaican singer-songwriters, and the like. It’s as if there’s a vibrant but invisible…

This Iron Man Mask Could Be the Future of Toys This Iron Man Mask Could Be the Future of Toys

It makes absolutely perfect sense that augmented reality would find its way into an Iron Man toy. Tony Stark and AR go together like peanut butter and jelly. The Iron Man films, borrowing inspiration heavily from Minority Report, show an alternate universe where a man can slap on a tiny headset and get a cool computer…

Will Lasers Save Intel's Google Glass Clones From Sucking? Will Lasers Save Intel's Google Glass Clones From Sucking?

Intel thinks it’s figured it out. The company that makes the CPUs in most of our computers has produced a set of glasses that could do what Google Glass could not—and what Magic Leap desperately wants to. It’s produced a pair of “smart glasses” that look like something you might actually wear.

This Beautifully-Detailed Replica Is the Best Way to Learn About the Moon Without Actually Visiting It This Beautifully-Detailed Replica Is the Best Way to Learn About the Moon Without Actually Visiting It

To date, the best use of augmented reality has been running around parks trying to capture virtual Pokémon. But as that fad has (mercifully) faded away, a company called AstroReality has come up with a more compelling use of AR technology that works with an astonishingly detailed replica of the moon that’s as much a…

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