Ignore the haters, put your vodka in the freezer if you damn well please

Allison Shoemaker 02/18/2019 at 11:21. 0 comments
Drinks Alcohol
DrinkeryDrinkery is The Takeout's celebration of beer, liquor, coffee, and other potent potables.  

This week, a Business Insider interview with Francois Thibault, the creator of Grey Goose, has been making the rounds. (Creator might sound like a the wrong term, but in this case, it’s the appropriate word—Thibault developed the recipe for Grey Goose.) According to BI, Thibault believes that one of the biggest mistakes people make is storing vodka in the freezer. One assumes he means “one of the biggest alcohol storage-related mistakes,” because there are a lot of mistakes to be made in life–storing vodka isn’t on the same level as getting ill-advised bangs or eating questionable sushi, but what can you do.

It may seem like an appealing idea to keep your vodka ice cold as, thanks to its ethanol content, it won’t freeze to a solid block unless temperatures hit -27 degrees Celsius.

If the vodka you’re drinking is cheap and low-quality then keeping it at such low temperatures will hide any “aggressive, burning notes,” Thibault says.

However, premium vodkas like Grey Goose should be naturally soft and not aggressive, which means that you’ll actually be hiding the more sophisticated aromas and flavours when storing it at a really low temperature.

In short, drinking stuff that’s super cold blasts your palate, so you taste a whole lot less, and if you’re spending all that money on vodka, one assumes you want to taste it.

Here’s the thing, though: Not everybody wants to taste vodka. Grey Goose is, frankly, not the most complex vodka out there, and if you’re buying it, presumably it’s in part because you want people to see that you’re buying Grey Goose. (Branding is kind of their whole deal.) So in that respect, you should totally keep it on a bar cart, not the freezer, because people won’t see the bottle if it’s in your freezer. But otherwise, keep it wherever makes it most useful to you.

In my experience moonlighting at a fancy spirits shop, there are four kinds of vodka drinkers, and two or three of them can absolutely keep vodka in the freezer because there is no reason not to. The four vodka drinkers are:

  • Hello, I drink vodka because I really just want to taste the mixer and not the booze.
  • Hello, I drink vodka because I like crazy flavored stuff and I want to make my own (usually sweet) cocktails.
  • Hello, I drink vodka because I like martinis.
  • Hello, I drink vodka because I like complex vodkas.

If you’re in that last category, don’t put your vodka in the freezer, ever. You are freezing all the complexity right out of it. If you’re in the third category, it really depends how you like your martinis. If you’re in the first two, hell yes, you can keep your vodka in the freezer. It’ll keep you from using up all your ice.

Flavored vodkas often have really broad flavors, so you’ll miss out on some of what’s going on, but the cherry or lemon or peppercorn or whatever will still come through. And if you’re just going to bury your vodka in cranberry juice or a bunch of liqueurs, then there’s no point in worrying about the flavor.

But mostly, screw it, do what you want. There’s no point in drinking something you’re not going to enjoy, especially if you’re paying Grey Goose money for your vodka. And if you’re buying whatever’s cheap, then freezing is probably the best option.

If you’re not going to put the bottle in the freezer, then what? Thibault argues that the best temperature for a premium vodka is somewhere between zero and four degrees Celsius, “which is the temperature of a slight dilution with ice in a mixing glass.” So basically, put an ice cube in it and stir—and whatever you do, don’t shake your martinis.

HighResolutionMusic.com - Download Hi-Res Songs

1 Katy Perry

365 flac

Katy Perry. 2019. Writer: Zedd;Katy Perry;Caroline Ailin;Corey Sanders;Daniel Davidsen;Cutfather;Peter Wallevik.
2 5 Seconds Of Summer

Who Do You Love flac

5 Seconds Of Summer. 2019. Writer: Andrew Taggart;Talay Riley;Oak;Sean Douglas;Luke Hemmings;Calum Hood;Ashton Irwin;Michael Clifford;Trevorious;Zaire Koalo.
3 Brooks

Better When You're Gone flac

Brooks. 2019. Writer: David Guetta;Emma Lov Block;Ido Zmishlany;Jackson Foote;Jeremy Dussolliet;Brooks.
4 DEAMN

Happy flac

DEAMN. 2019.
5 Bruno Mars

Please Me flac

Bruno Mars. 2019. Writer: J. White Did It;DJ White Shadow;Philip Lawrence;Bruno Mars;Cardi B.
6 Ariana Grande

7 Rings flac

Ariana Grande. 2019. Writer: Ariana Grande;Richard Rodgers;TBHits;Njomza;Michael "Mikey" Foster;Kaydence;Tayla Parx;Scootie;Oscar Hammerstein II;Victoria Monét.
7 Alec Benjamin

Let Me Down Slowly flac

Alec Benjamin. 2019. Writer: Alec Benjamin;Sir Nolan;Michael Pollack.
8 Avril Lavigne

Dumb Blonde flac

Avril Lavigne. 2019. Writer: Mitch Allan;Bonnie McKee;Nicki Minaj;Avril Lavigne.
9 Ariana Grande

Needy flac

Ariana Grande. 2019. Writer: Tayla Parx;TBHits;Victoria Monét;Ariana Grande.
10 Halsey

11 Minutes flac

Halsey. 2019. Writer: Matt Schwartz;Halsey;Dominic Harrison;Brynley Plumb.
11 Dimitri Vegas & Like Mike

Selfish flac

Dimitri Vegas & Like Mike. 2019. Writer: Victor Thell;Michael Thivaios;Maria Smith;Jeff Porcaro;Dimitri Thivaios;David Paich;Dan Book;Will Grands;ANGEMI.
12 Lauv

I'm So Tired flac

Lauv. 2019. Writer: Lauv;Michael Pollack;Troye Sivan;Leland;OZGO.
13 Afrojack

Ferrari flac

Afrojack. 2019.
14 Armin Van Buuren

Lonely For You flac

Armin Van Buuren. 2019. Writer: Armin Van Buuren;Bonnie McKee;Eden XO;Benno De Goeij.
15 Ariana Grande

Break Up With Your Girlfriend, I'm Bored flac

Ariana Grande. 2019. Writer: Kandi;Kevin "She'kspere" Briggs;Max Martin;ILYA;Savan Kotecha;Ariana Grande.
16 Bebe Rexha

Last Hurrah flac

Bebe Rexha. 2019. Writer: Andrew Wells;Nick Long;Lauren Christy;Bebe Rexha.
17 Icona Pop

This Is How We Party flac

Icona Pop. 2019. Writer: R3hab;Icona Pop.
18 Normani

Dancing With A Stranger flac

Normani. 2019. Writer: Mikkel S. Eriksen;Tor Hermansen;Jimmy Napes;Normani;Sam Smith.
19 Fall Out Boy

I've Been Waiting flac

Fall Out Boy. 2019. Writer: Andy Hurley;Patrick Stump;Pete Wentz;Joe Trohman;Lil Peep;​iLoveMakonnen.
20 Julian Jordan

Need You flac

Julian Jordan. 2019.

Suggested posts

Other Allison Shoemaker's posts

Language