Level Up: The Latest Lyst Index Indicates That Black Influence Is Finally Being Recognized

Maiysha Kai just a moment. 0 comments
Black Designers CFDA Black Designers Virgil Abloh Meghan Markle Royal Wedding Nike Nike X Off-White Gucci-Dapper Dan Dapper Dan

Keep on risin’ to the top! Today, global fashion search platform Lyst released its second 2018 installment of The Lyst Index, its quarterly report ranking the fashion industry’s most in-demand labels and products.

Analyzing the online shopping habits of over 5 million shoppers monthly spanning approximately 12,000 global retailers and labels, Lyst compiled their results into three categories: Hottest Brands, Hottest Women’s Products and Hottest Men’s Products lists.

The Quarter Two results indicate that black influence is strong in the fashion industry—but we already knew that. What’s more striking is that now there is a quantifiable result that indicates that some of our best talents and influencers may be directly responsible for the popularity surges of certain labels and products. For instance:

  • In Quarter Two, Gucci has the number one spot on Lyst’s, well, list; the label tops both women’s and men’s most wanted products. However, though the iconic Gucci GG belt is still the bestseller in the past year, driving more than 1 million global searches a month, dare we also venture a guess that the legendary label’s recent collaboration with Dapper Dan (and worn by Beyoncé on her current tour) helped infuse the brand with renewed interest and visionary street cred? Perhaps.
  • In the number two spot is Virgil Abloh’s Off-White, which has a cult following heavily fueled by Abloh’s collaborations as well as his appointment and successful debut as artistic director for Louis Vuitton menswear.
  • Givenchy is enjoying prominence at a respectable fifth on the Index, thanks in large part to “the Meghan Effect.” Creative director Clare Waight Keller memorably designed Meghan Markle’s royal wedding dress, and the new Duchess of Sussex has regularly worn the label in the months since.
  • Nike is the only sportswear brand to earn a spot in the Index, securing the number nine spot due to the popularity of its strategic collaborations and capsule collections, which this year have included collaborations with Abloh and a sold out Nigerian World Cup kit.

Obviously, these are just a few of the major labels who made the Lyst Index this quarter, and obviously, the fashion industry still has a long way to go in ensuring that designers and influencers of color regularly have a seat at the table. But a win is still a win, and it is admittedly thrilling to see so much of our influence being readily recognized, rather than simply appropriated.

HighResolutionMusic.com - Download Hi-Res Songs


Here With Me flac

CHVRCHES. 2019. Writer: Steve Mac;Martin Doherty;Marshmello;Lauren Mayberry;Iain Cook.
2 5 Seconds Of Summer

Who Do You Love flac

5 Seconds Of Summer. 2019. Writer: Andrew Taggart;Talay Riley;Oak;Sean Douglas;Luke Hemmings;Calum Hood;Ashton Irwin;Michael Clifford;Trevorious;Zaire Koalo.
3 Bonn

No Sleep flac

Bonn. 2019. Writer: Albin Nedler;Bonn;Martin Garrix.
4 Katy Perry

365 flac

Katy Perry. 2019. Writer: Zedd;Katy Perry;Caroline Ailin;Corey Sanders;Daniel Davidsen;Cutfather;Peter Wallevik.
5 Alan Walker

Are You Lonely flac

Alan Walker. 2019.

Happy flac

DEAMN. 2019.
7 Jonas Brothers

Sucker flac

Jonas Brothers. 2019. Writer: Kevin Jonas;Joe Jonas;Nick Jonas;Ryan Tedder;Louis Bell;Frank Dukes.
8 Brooks

Better When You're Gone flac

Brooks. 2019. Writer: David Guetta;Emma Lov Block;Ido Zmishlany;Jackson Foote;Jeremy Dussolliet;Brooks.
9 Ariana Grande

Imagine flac

Ariana Grande. 2019. Writer: JProof;Priscilla Renea;Happy Perez;Andrew "Pop" Wansel;Ariana Grande.
10 P!nk

Walk Me Home flac

P!nk. 2019. Writer: P!nk;Scott Harris;Nate Ruess.
11 Ava Max

So Am I flac

Ava Max. 2019. Writer: Cirkut;Ava Max.
12 Louis Tomlinson

Two Of Us flac

Louis Tomlinson. 2019. Writer: Bryn Christopher;Andrew Jackson;Duck Blackwell;Louis Tomlinson.
13 Bebe Rexha

Last Hurrah flac

Bebe Rexha. 2019. Writer: Andrew Wells;Nick Long;Lauren Christy;Bebe Rexha.
14 Anna Yvette

Chosen flac

Anna Yvette. 2019. Writer: TheFatRat;Laura Brehm;Anna Yvette.
15 Avril Lavigne

Dumb Blonde flac

Avril Lavigne. 2019. Writer: Mitch Allan;Bonnie McKee;Nicki Minaj;Avril Lavigne.
16 Greyson Chance

Timekeeper flac

Greyson Chance. 2019. Writer: Greyson Chance;Willy Beaman.
17 Why Don't We

Cold In LA flac

Why Don't We. 2019. Writer: Corbyn Besson;Zach Herron;Jack Avery;Jonah Marais;Daniel Seavey.
18 Tiffany Young

Born Again flac

Tiffany Young. 2019. Writer: Fiction;Satica;Tiffany Young.
19 Anitta

R.I.P flac

Anitta. 2019. Writer: Chaz William Mishan;David Delazyn (The Fliptones);Shari Lynn Short;Thomas Augusto;Omar Tavarez;Tainy;The Fliptones;Rita Ora;Sofía Reyes.
20 Avril Lavigne

Crush flac

Avril Lavigne. 2019. Writer: Johan Carlsson;Avril Lavigne;Zane Carney.

Suggested posts

Other Maiysha Kai's posts