The H&M x Anna Glover Collection Promises to Make Florals For Spring Groundbreaking 

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The H&M x Erdem collaboration blew everyone’s expectations out of the water when it came to manipulating the humble floral pattern. The H&M x Anna Glover collection promises to do the same, but with much more subtlety.

While Anna Glover isn’t a household name here in the states, the interior designer is well-established around the world. Her approach to pattern on her bespoke wallpaper won her the Elle Decoration British Design Award Winner for Best Use of Print & Pattern in 2015, and she has masterfully brought that award-winning use of print & pattern to this new H&M collection.

The garments themselves are pretty standard fare for H&M: flowy blouses, unstructured dresses, slim trousers. Glover chose a mix of heavy tropical patterns with more subtle, English Garden-type buds and Cherry Blossoms to splay across the collection. You can see some of her bold, architectural florals peak through on pieces like this pair of wide-leg trousers or this long skirt.

A lot of the collection brings to mind the effortless carelessness of spring and summer, in a place that has actual distinct seasons unlike say, New York. But what helps break up the wistful fantasy of warmer weather are the staple pieces in navy and white polka dots and stripes.

The standouts to me are the bold jumpsuits, outfitted in sprawling, large flowers in a multitude of colors. The other smaller, but equally as clever piece is the kitschy, nostalgia-inducing hoop earrings with dangling puka shells. That’s how you do a nod to the Aughts in the right way.


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