General Motors Ditched Google Over Data Control: Report

Justin T. Westbrook 08/19/2017. 24 comments
Fiat Chyrsler Google Self-Driving Cars Autonomy Data Control

We learned this morning that Google plans to continue to develop its autonomous vehicle technologies with Fiat Chrysler, but only because initial talks with General Motors fell through—for the exact same reason BMW and Daimler backed out of a deal to help Apple with their its vehicle development. So what’s going on?

The recent interest in automotive and autonomous development by the tech industry’s giants like Apple and Google has many “traditional” automakers feeling threatened, but not Fiat Chyrsler CEO Sergio Marchionne, who has been a champion of the belief that his industry needs to welcome and work with the tech giants, not against them.

Well Marchionne may be alone in the automotive industry, as just last month we learned that both BMW and Daimler ditched negotiations with Apple to develop whatever the tech giant had planned for its possibly autonomous, possibly electric vehicle development code-named “Project Titan.”

The issue was over data control, which is almost guaranteed to become a big source of revenue in the form of consumer habits in the highly-connected cars of the future. The collective data of where you shop, where you eat, how much time you spend in the car, what you like to browse on the connected tablets and phones while in the car, and any other habits will all be owned by someone—someone looking to profit from advertisers and other interested parties.

It’s whether the tech company or the vehicle manufacturer has ownership that’s so contentious. BMW and Daimler apparently weren’t comfortable doing all the manufacturing dirty work for Apple without getting a slice of that information pie, so they bailed.

With today’s Bloomberg report uncovering failed negotiations between General Motors and Google over the exact same issue of data control reveals a looming power struggle between who controls the information streaming in from our highly connected cars of the future. Luckily for Google they managed to find a CEO we’ll call “forward thinking,” for now, in Sergio Marchionne.

Fiat Chrysler and Google’s first collaboration will be with 100 autonomous Chrysler Pacifica prototype minivans with the first hitting roads by the end of this year. Where it goes from there for the new pair is anyone’s guess, but Google will likely be the one rolling in data collection.

Tip of the hat to Tweetermeyer - Download Hi-Res Songs

1 The Chainsmokers

Beach House flac

The Chainsmokers. 2018. Writer: Andrew Taggart.
2 (G)I-DLE


(G)I-DLE. 2018. Writer: Riot Music Team;Harloe.
3 Anne-Marie

Rewrite The Stars flac

Anne-Marie. 2018. Writer: Benj Pasek;Justin Paul.
4 Ariana Grande

​Thank U, Next flac

Ariana Grande. 2018. Writer: Crazy Mike;Scootie;Victoria Monét;Tayla Parx;TBHits;Ariana Grande.
5 Diplo

Close To Me flac

Diplo. 2018. Writer: Ellie Goulding;Savan Kotecha;Peter Svensson;Ilya;Swae Lee;Diplo.

Waste It On Me flac

BTS. 2018. Writer: Steve Aoki;Jeff Halavacs;Ryan Ogren;Michael Gazzo;Nate Cyphert;Sean Foreman;RM.
7 Clean Bandit

Baby flac

Clean Bandit. 2018. Writer: Jack Patterson;Kamille;Jason Evigan;Matthew Knott;Marina;Luis Fonsi.
8 Imagine Dragons

Bad Liar flac

Imagine Dragons. 2018. Writer: Jorgen Odegard;Daniel Platzman;Ben McKee;Wayne Sermon;Aja Volkman;Dan Reynolds.
9 BlackPink

Kiss And Make Up flac

BlackPink. 2018. Writer: Soke;Kny Factory;Billboard;Chelcee Grimes;Teddy Park;Marc Vincent;Dua Lipa.
10 Nicki Minaj

No Candle No Light flac

Nicki Minaj. 2018. Writer: Denisia “Blu June” Andrews;Kathryn Ostenberg;Brittany "Chi" Coney;Brian Lee;TJ Routon;Tushar Apte;ZAYN;Nicki Minaj.
11 Rita Ora

Cashmere flac

Rita Ora. 2018. Writer: Sean Douglas;Lindy Robbins.
12 Backstreet Boys

Chances flac

Backstreet Boys. 2018.
13 Brooks

Limbo flac

Brooks. 2018.
14 Rita Ora

Velvet Rope flac

Rita Ora. 2018.
15 Fitz And The Tantrums

HandClap flac

Fitz And The Tantrums. 2017. Writer: Fitz And The Tantrums;Eric Frederic;Sam Hollander.
16 Little Mix

Woman Like Me flac

Little Mix. 2018. Writer: Nicki Minaj;Steve Mac;Ed Sheeran;Jess Glynne.
17 Cher Lloyd

None Of My Business flac

Cher Lloyd. 2018. Writer: ​iamBADDLUCK;Alexsej Vlasenko;Kate Morgan;Henrik Meinke;Jonas Kalisch;Jeremy Chacon.
18 Billie Eilish

When The Party's Over flac

Billie Eilish. 2018. Writer: Billie Eilish;FINNEAS.
19 Kelly Clarkson

Never Enough flac

Kelly Clarkson. 2018. Writer: Benj Pasek;Justin Paul.
20 Lil Pump

Arms Around You flac

Lil Pump. 2018. Writer: Rio Santana;Lil Pump;Edgar Barrera;Mally Mall;Jon Fx;Skrillex;Maluma;Swae Lee;XXXTENTACION.


Ron Calls on his years of experience....and freezes at the controls
Ron Calls on his years of experience....and freezes at the controls
the 1969 Dodge Charger Guy

Suggested posts

Other Justin T. Westbrook's posts